Privacy Policy

Last updated: November 2025

At GearGoat we respect your privacy and are committed to protecting your personal data.This policy explains what information we collect, how we use it, and the choices you have.



1. Who we are
GearGoat helps runners find their perfect running shoes through personalised recommendations.Our registered business operates in the United Kingdom.You can contact us at info@geargoat.co.uk regarding any privacy-related questions.


2. What data we collect
When you complete our online running-shoe quiz, we collect:- Email address – to send your personalised recommendations and updates.- Quiz responses – such as gender of shoes required, running surface, pronation, running goals, and budget.We do not collect payment information, precise location data, or sensitive health data.


3. How we use your data
We use your information to:- Generate and email your personalised running-shoe recommendations.- Send occasional updates or suggestions about running gear, products, or services.- Improve our quiz and overall service.We will never sell or rent your data to third parties.


4. Legal basis for processing
Under UK GDPR, we rely on:- Consent – when you tick the box agreeing to receive your recommendation and updates.- Legitimate interest – for limited processing necessary to deliver the service you requested.You may withdraw consent at any time by contacting us at info@geargoat.co.uk


5. Where your data is stored
Your quiz data and email address are securely stored using trusted third-party tools:- Airtable – our database for storing quiz responses (GDPR-compliant, encrypted).- Zapier – to automate secure data transfer between our quiz form and email delivery.- Outlook / Microsoft 365 – to send your recommendation emails.All services use encrypted connections (HTTPS/TLS). Some data may be stored outside the UK or EEA, but only with providers that meet GDPR adequacy and data-processing requirements.


6. Data retention
We keep your data only as long as necessary:- Active quiz users: up to 24 months after your last interaction.- Afterwards: we delete or anonymise your records.You can ask us to delete your data at any time.


7. Your rights
Under data-protection law, you have the right to:- Access the personal data we hold about you.- Request correction or deletion of your data.- Withdraw consent to marketing at any time.- Lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe we’ve misused your data.To exercise any of these rights, email info@geargoat.co.uk


8. Cookies and tracking
Our quiz (hosted via Tally) and website may use basic, non-essential cookies for analytics and performance.You can control cookies through your browser settings.


9. Changes to this policy
We may update this policy from time to time.Any updates will appear on this page with a new “Last updated” date.


Contact:GearGoat📧 info@geargoat.co.uk